ProofloopContent engine
Proofloop, on a pet brand account
Where the ideas came from, and how far they went.
1
What it needed
Fresh video ideas for one pet brand, every month.
2
Reading the niche
Proofloop listened first: 12,462 posts from the 38 brands competing in the niche, each one decoded. It ranked them and lifted out the outliers, the ones doing far better than their own account usually does. Then it named the hooks behind those and found the patterns.
3
Ideas from what works
It planned the month and wrote one brief per concept, each resting on a proven hook. Voice and facts were both checked before anyone picked up a camera.
4
Filmed and landed
A person shot every brief, not the engine. What each video drew went back in, so the next round of ideas starts from it.
17.6M views
The first video, on its own.
Every one filmed after it, on the same account, has been watched at least 10,000 times.
What a month looks like
The four steps above, on repeat: each round starts from what the last one drew.
The method in full lives on the Proofloop page.
The next case is yours
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